LeVeL Lemonade, an Australian beverage start-up, has set out on an exciting journey to reshape the way the world quenches its thirst.
The brainchild of ex-Red Bull marketer and global retail and FMCG executive Chrish Graebner, LeVeL is seeking to raise funds via the crowdfunding platform Birchal, floating 10 per cent of the company. Expressions of interest for investors are now open until 8 November.
Funds will go towards expanding LeVeL’s product line – flavours and functional offerings – expanding from PET to aluminum packaging, fortifying its marketing and sales functions, expanding distribution in key accounts, and preparing for international export.
Since its launch in 2019 the drink has found local success, generating more than $2 million in annual revenues, with over 3000 retailers nationwide and a thriving direct-to-consumer distribution channel via its online store.
Recently, LeVeL celebrated the sale of its four millionth bottle.
“Functional beverages represent the next frontier, displacing traditional soft drinks, which will slowly become obsolete as consumers seek a better balance between level of indulgent and nutritional benefits,” says LeVel Lemonade founder Chrish Graebner.
“The core of LeVeL Lemonade’s product innovation lies in our unique formulation, developed in collaboration with nutritionist partner Heidi Meyer, Master of Public Health (Nutrition), Bachelor of Health Science (Nutritional Medicine) Fellow, Royal Society for Public Health (FRSPH).”
LeVeL Lemonade is just one product within holding company LeVel Beverages, founded in 2014 by Mr Graebner which also imports and distributes energy drink 28 Black and US market-leading Arizona Iced Tea.
“With the raise we are capitalising on the fact that consumers are ready for a shift in the beverage landscape. This is our opportunity to build a healthier and tastier world, where everyone can enjoy refreshing carbonated drinks without nutritional regret.”
The Company is also considering a further raise to fuel international expansion in 2025, and it anticipates offering dividend disbursements from 2025 onwards.
Potential investors can register their interest at birchal.com/company/levellemonade.