Food media brand taste.com.au has unveiled the biggest evolution in its history. Designed to streamline the weekly grocery planning, shopping and cooking journey, the media platform’s innovative new features and enhancements connect every stage of the journey.

The revamped site features new and intuitive navigation for easier content discovery, a redesigned homepage, new site sections, and recipe page improvements that enable users to shop all of taste.com.au’s recipes online at Coles.

Enhanced shoppable recipes

In the twelfth year of their digital partnership, taste.com.au and Coles have collaborated to enhance their shoppable recipe platform. Recipe-to-cart is now fully integrated across all 50,000 taste.com.au recipes, allowing users to add ingredients from their chosen recipes directly to their cart, curate a shopping list and shop it directly from Coles online nationally.

“The enhancement of our shoppable recipe functionality with Coles is market-leading and a vital step in taste.com.au’s mission to help save our users time at every stage of the meal-planning process,” said taste.com.au Content Director Laura Simpson.

“This innovation adds value and convenience for our audience, enabling them to seamlessly move from inspiration to purchase to delivery in just a few clicks.”

The shoppable recipes and shopping list now offering enhanced features for a personalised experience:

• Swap Feature. Users can replace pre-selected products with suggested alternatives to suit brand preferences, budget constraints, or size variations.
• Pantry Feature. Automatically removes common household ingredients to reduce costs.

Ambitious enhancements

Informed by extensive research and user testing, the site rebuild is taste.com.au’s most ambitious to date.

“This major investment in the site reflects our ongoing commitment to users and serving them with all their cooking and food needs,” said Head of Food, Travel and Health Kerrie McCallum.

“Taste.com.au launched in 2006 as a pioneering Australian food website. It has remained the industry leader by prioritising the Australian home cook, consistently adding value with our reliable, triple-tested recipes.”

In addition to the shoppable recipe enhancements, the site’s updated include: 

• Improved navigation. Users can search by meal type, ingredients, cooking method, diet, cuisine, and occasions.
• New homepage. Users can quickly access the day’s most popular dishes.
• Tried and tested. New dynamic module showcasing top-rated recipes, highlighting community favourites based on user ratings.
• New site sections:
  • Cheap & Tasty. Addresses cost-of-living pressures with affordable recipe ideas.
  • Top Picks. Features editors’ favourite recipes, ingredients, gadgets, and hacks.
• Enhanced Taste Test Kitchen. Higher visibility for appliance, product, and recipe recommendations.
• Redesigned popular sections – Recipes, Dinner, Quick & Easy and Healthy – to improve content discoverability.

More than 4.5 million Australian food lovers turned to taste.com.au in April 2025. Its deeply engaged audience consumed 61 million browser page views, delivering an engaged reach of 13 browser page views per person, up 13% year-on-year, according to Ipsos iris April 2025 rankings.