Coles and SecondBite have enlisted chefs Curtis Stone and Sergio Perera to launch this year’s winter appeal.

From today (25 June) until 8 July, Coles customers can help feed people in need by donating at any Coles, Liquorland, First Choice Liquor Market or Vintage Cellars store, with 100% of funds raised going to SecondBite.

During the appeal, customers can show their support by purchasing a $2 SecondBite donation card or selected products from well-known brands including Chobani, Gippsland Dairy and Mount Franklin with 20¢ of every participating product sold during the appeal going to SecondBite.

Newly appointed SecondBite ambassador Sergio Perera, a Spanish Michelin-trained chef, says purchasing a donation card at Coles can go a long way for Aussies doing it tough this winter.

“The donation cards are a simple way for Australians to support those who need a hand this winter. By purchasing one $2 donation card at the checkout, you’re helping to provide up to ten meals to people who might not know where their next meal is coming from,” he says.

SecondBite CEO Daniel Moorfield says funds raised will enable SecondBite to feed more people across Australia via its extensive network of delivery vans, FareShare kitchens and community food partners.

“The Coles SecondBite Winter Appeal is a lifeline for many Australians seeking food relief this winter. Those asking for help can be your neighbour, a work colleague or a friend,” he says.

“We are hearing from our delivery drivers, volunteers and community agencies on the ground that the need for food relief has exacerbated in the past year and there are no signs of abating, particularly in winter when people are faced with the added dilemma of choosing between heating and eating.”

Coles Chief Commercial and Sustainability Officer Anna Croft says the retailer is making it easier for customers to support SecondBite.

“Raising funds for SecondBite has become a collective community effort in recent years as the need continues to grow. This winter, Coles has partnered with a range of suppliers to support SecondBite as well as calling on our customers to help, with 100% of all customer donations going directly to SecondBite,” she says.

“Coles, together with valued suppliers will make a donation to SecondBite during the appeal from the sales of participating products including Chobani, Gippsland Dairy, Mount Franklin water, M&M’s, Maltesers, Thins, Old El Paso, Lilydale Free Range Chicken and Nando’s.”