Breeder’s Choice and Sydney Dogs & Cats Home are launching a new adoption campaign aimed at helping senior and vulnerable shelter cats find their forever homes, driven by a shared belief that real care goes beyond the basics.

Running throughout August, the ‘Purrfect Match’ campaign will shine a light on older cats, and helping them find the homes they deserve.

“This campaign is about more than just rehoming senior cats,” said Steve Adams, Managing Director at Breeder’s Choice. “It’s about showing what real care looks like. We believe every cat deserves comfort, dignity and a fresh start.”

Over the month various cats’ stories will be shared via the Breeder’s Choice Instagram and Facebook pages on stories giving potential adopters a glimpse into their personality and ideal home environment. It’s an approach designed to create a connection and shift perceptions around adopting older pets.

“These are the cats who often get passed over just because of their age,” said Melissa Penn Managing Director at Sydney Dogs & Cats Home. “But once they’re in the right environment, they give back so much love. Campaigns like ‘Purrfect Match’ by Breeder’s Choice are a chance to show people just how special they really are.”

The campaign is a continuation of the brand’s long-standing support for feline wellbeing. Breeder’s Choice donates over 800 bags of its eco-friendly litter to the Sydney Dogs & Cats Home each year, helping maintain a hygienic, low-stress environment for their cats.