PepsiCo Australia has added two new formats to its snack portfolio – crackers and mini cannisters – bringing innovation to the consumer and responding to increasing demand for value, quality and convenience.
The new lines are said to bring PepsiCo’s iconic brands into fun new food formats that tap into different occasions.
“We think its time to shake up the category with these new snack formats and believe we can play a role in stimulating overall category growth with our iconic brands that Aussie consumers already know and love,” Alexia Horley, CEO for ANZ Foods at PepsiCo.
Smith’s Crackers
The Smith’s Crackers range sees the iconic chip brand entering a new aisle for the first time as an oven-baked crunchy biscuit.
Smith’s Crackers (RRP $4) are said to leverage the distinct flavours of Smith’s chips, in a crunchy biscuit, appealing to families and creating new occasions for the brand through convenience and a more fulfilling snack option.
Flavours include Cheddar Cheese, Barbecue, Salt & Vinegar, Sour Cream & Onion and Crispy Chicken.
Mini Cannisters
Mini Canisters (RRP $5.50) are filled with four of PepsiCo’s iconic snack brands in fun and differentiated mini-sizes. The range features Aussie favourites – Dorito’s Cheese Supreme, Cheese Twisties, Grain Waves Sour Cream & Chives and Cheetos Cheese & Bacon – offering tasty on-the-go and portable options for shoppers.
The two new formats are now available to purchase across at supermarkets across Australia.
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