Coinciding with the Formula 1 Australian Grand Prix, Grill’d has launched the Oscar Piastri Burger at Coles.

Available for a limited time, the Grill’d Oscar Piastri Wagyu Burgers two-pack (330g) comes complete with the signature OP chipotle mayo sachet, for $12. The launch marks the official announcement of an extended partnership between Grill’d and Melbourne-born Formula 1 driver Oscar Piastri.

The new launch follows the burger restaurant’s Coles debut in August 2025. It included three options:

• Grill’d Signature Beef Burgers (2-pack). Premium Australian beef.
• Grill’d Premium Wagyu Burgers with Caramelised Onion (2-pack). “Juicy” wagyu with a “hint” of sweetness.
• Grill’d Signature Beef Burgers (4-pack). A “value-friendly” pack for the whole family.

According to Grill’d, the range has gone from “strength to strength” at Coles, ranking among the top selling burgers at the retailer over the summer period.

The Oscar Piastri partnership

Grill’d launched an all-new Oscar Piastri Burger across its restaurants last month, the Oscar Piastri Burger Chicken Burger.

After the Oscar Piastri Wagyu Burger launched last year, and “quickly became a fan favourite”, Grill’d says it’s back with a “brand-new contender for the starting grid”.

Grill’d founder Simon Crowe says the year-long partnership is about celebrating a homegrown talent and continuing the momentum from last year.

“We’re incredibly proud to be extending our partnership with Oscar for another year,” he says.

“He represents everything we believe in, precision, commitment and performing at the highest level, Oscar’s an Aussie hero and we’re stoked to be entering the next lap of this collaboration together. 

“After the incredible response to the first Oscar burger, we wanted to go even bigger this year, adding a new chicken option. It’s high-protein, full of flavour and built for performance, without compromising on taste. We can’t wait for customers to try it – it may even be our best burger yet.” 

Mr Piastri says the new burger is the perfect way to celebrate the season ahead.

“I loved seeing how fans got around the first burger, so it’s been really fun teaming up with Grill’d again to create something new,” he says. 

“I’ve genuinely always loved Grill’d burgers – they’ve been a go-to for me, so getting to work together on this one has been pretty special. This year is a fresh take – it’s packed with flavour, and I can’t wait for everyone to try it ahead of the GP.”