Asembl has brought Streets’ Weis Mango and Raw C together to launch Raw C Mango & Cream Paradise Coconut Yoghurt Inspired by Weis.
Now available at Woolworths, the new yoghurt is promoted as capturing “that iconic taste of real mangoes and velvety cream”, reimagined as a better-for-you coconut yoghurt “you can enjoy all year round”.
“We love partnering with like-minded, better-for-you brands in adjacent categories who are doing great things, so bringing Weis to the yoghurt aisle with Raw C felt like a natural fit,” says The Magnum Ice Cream Company Marketing Manager Juliette Fleming.
Made from the “highest-quality” coconuts and crafted into “indulgent, mouthwatering” flavours, Raw C Mango & Cream Paradise Coconut Yoghurt Inspired by Weis is “rich, creamy, and satisfying in every mouthful, all while being gut-friendly and 100% delicious”. It contains no added sugar and is free from “nasties” like artificial colours and flavours.
“Weis Mango is one of those Australian classics that needs no introduction,” says Raw C founder Scott Mendelsohn. “At Raw C, we believe that looking after yourself shouldn’t require a rule book, and this collaboration is a perfect expression of that.”
Raw C Mango & Cream Paradise Coconut Yoghurt Inspired by Weis is now available from Woolworths stores nationally and online (RRP $3.40).
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