Amazon Prime members in Geelong, Victoria can now order from over half a million products as late as midday for delivery before 10pm that day.

A huge selection of products across categories including everyday essentials, small appliances and electronics, home and kitchen, beauty, books, toys, clothes, shoes and more are now eligible for Same-Day Delivery.

To find items eligible for Prime Free Same-Day Delivery, Prime members can look for items marked with Prime delivery ‘Today by 10pm’ or the ‘Prime Free Same-Day’ badge on product detail pages on the Amazon app or website.

“We’re seeing more demand from our customers for fast and convenient delivery options that fit within their busy lives,” says Amazon Australia Country Manager Matt Benham.

“Speed and convenience are at the heart of our delivery investment in Australia, and we’re excited to announce a game-changing offering for the people of Geelong with the launch of free same-day delivery.”

Amazon says it’s expanding product selection and delivery areas eligible for Amazon’s Prime Free Same-Day Delivery and One-Day Delivery, to provide more Australian Prime members access to “even more products, faster”. Prime members outside of Same-Day or One-Day eligible locations can still benefit from free delivery in as fast as two days on eligible orders.