Binda Botanicals has developed a vegan sunscreen range crafted with 100% organic Australian ingredients.

Protecting Australians from the harmful effects of the sun for all skin types was the inspiration behind the creation of the Brisbane-based business producing high-quality, ethically made sunscreen products that combine traditional Indigenous knowledge with modern manufacturing methods.

The products are SPF50 certified and dermatologically tested, providing broad-spectrum ultraviolet (UV) protection while remaining reef-safe to help safeguard marine ecosystems from harmful chemicals commonly found in conventional sunscreens.

Recognising the need for effective sun protection that suits Australia’s diverse population, Binda Botanicals has focused on creating products that are both high-performing and accessible to people with a wide variety of skin tones.

Sustainable and ethical

Sustainability and ethical production practices are said to be embedded throughout the business. Binda Botanicals doesn’t use animal-derived ingredients, opposes animal testing, ethically sources its materials and packages its products in recyclable materials.

Through a partnership with Seven Clean Seas, the company also contributes to the removal of plastic waste from oceans around the world.

Supporting communities  

Supporting communities is said to be another cornerstone of the business. As a proud Indigenous-owned company, Binda Botanicals regularly donates sunscreen products to First Nations organisations, community events and sporting activities, helping ensure families, children and community members can stay protected while enjoying the outdoors.

Aiding better health outcomes

Binda Botanicals founder and Managing Director Wade Krueger says sun safety is important for everyone and all skin types.

“I know and appreciate the health disparities experienced by First Nations people, and Binda is my commitment towards better health outcomes,” he says.  

“There have been significant consumer concerns recently as to the validity of sunscreen SPF ratings. It’s very important that Binda maintains our commitment to the highest quality standards and appropriate certification. Our sunscreen is more than just a protective barrier; it’s an investment in your health, the environment, and a commitment to sustainability and ethical practices.

Mr Krueger says Binda Botanicals is the result of two worlds coming together – the values he learned from his adopted family and the culture he reconnected with through his Ma:mu heritage.

“Swimming and days at the beach were a big part of my childhood growing up in Redcliffe. Mum would absolutely cover my brother, sister and me with sunscreen, without fail. She would put it on us but forget about herself,” he says.

“If our products help protect families from the experiences my mum went through, while creating opportunities for First Nations communities, then we’re achieving exactly what we set out to do.”

The Binda Botanicals range includes sunscreen products for babies and children, face and body sunscreen enriched with native Kakadu plum, and mosquito protection products designed for Australian conditions.