Celsius is expanding its Australian range with the launch of a Sparkling Orange flavour.

Promoted as a “standout performer” in the US, the new flavour brings a “bright, citrus-forward” addition to the Australian market.

“The launch responds to the growing consumer demand for flavour-led innovation within the functional beverage category and provides retailers with another compelling option in one of the fastest-growing beverage segments,” says the energy drink brand. 

Celsius ANZ Head of Marketing Andrew Brooks says the brand is always listening to what its consumers want, and Sparkling Orange has been high on that list for some time.

“Sparkling Orange has been one of our most requested flavours, so we’re stoked to finally bring it to Australia,” he says.

“It’s a flavour that’s performed incredibly well overseas, and we think it’s going to resonate strongly with local consumers who love bright, refreshing citrus flavours.”

To mark the launch, Celsius will roll out a marketing campaign to introduce Sparkling Orange to Australian consumers, including an exclusive training session led by Celsius ambassador and fitness influencer Annabelle Ronnfeldt, bringing together a community of athletes, creators and wellness enthusiasts on the Gold Coast on 12 July.

Celsius Sparkling Orange is now available in a 300ml can for RRP $4, exclusively at 7-Eleven nationwide, before rolling out to additional retailers in the coming months.