Coca-Cola Australia has launched Absolut Vodka Mixed With Sprite, the latest addition to its alcohol ready‑to‑drink (ARTD) portfolio. 

According to the brand, the new release delivers “smooth” Absolut Vodka mixed with the “crisp” lemon-lime taste of Sprite. 

Available in Absolut Vodka Mixed With Sprite and Absolut Vodka Mixed With Sprite Zero Sugar varieties, the new range is now available in 330ml cans, sold in retail multipacks of four, 10, and 6×4. 

“The launch of Absolut Vodka Mixed With Sprite brings together two iconic brands to deliver a premium, refreshing RTD option for Australian consumers,” says Coca-Cola Australia Vice President ARTD Matthias Blume.

“It’s an important addition to our growing ARTD portfolio and one that reflects both category momentum and consumer demand.”  

The launch will be supported by a targeted marketing campaign.