Tuesday, June 18, 2024

AI tool helps unlock benefits of QR codes

ConnectQR, part of the YPB Group of companies, is launching an AI tool enabling clients to utilise and customise QR codes to better market their products and services, while capturing vital consumer information.

YPB Group Chief Operating Officer Martin Ross says this addition to the ConnectQR offering is expected to drive even higher rates of adoption among its customers as they seek to better unlock the full benefits of this vital marketing tool at a relatively low cost.

“We spotted an opportunity to use AI as part of our offering, that makes it much easier for our clients to create and distribute QR codes for their products and services,” he said.

“ConnectQR is designed to provide businesses with the ability to simply deliver direct-to-consumer communications, plus powerful management tools, while also providing surety to users that their data is being stored in Australia.”

ConnectQR provides businesses both in Australia and abroad with the ability to easily generate and manage their QR codes and apply this to their specific needs via its fully self-service QR code generation and management platform.

This allows businesses to go to the platform, select the product that fits their needs and then tailor the technology to their specific requirements – forgoing the need to engage with app or software developers or digital marketing agencies, saving time and money.

“ConnectQR is well-positioned to expand its footprint because of its ability to efficiently onboard new customers, while providing them a turnkey promotional product solution that meets compliance standards, while enhancing their efforts to promote their brands,” Mr Ross said.
“This new AI tool will supercharge our capacity to provide our customers with the best in breed technology in the QR code space, and allow us to further consolidate our market footprint.”

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