New research from ALDI reveals that despite Australians spending 11 million hours a week researching grocery savings, two-thirds of (66%) of respondents are missing out on the “simplest savings hack of all”: switching their weekly shop to ALDI.

For the average family, that switch could mean savings of up to $3000 a year, according to the retailer.

ALDI Australia Chief Commercial Officer Jordan Lack says many Australians are working harder than they need to when it comes to saving money.

“If you’re spending hours every week trying to shave dollars off your grocery bill, it’s worth asking whether there’s an easier way. For many households, that answer is ALDI,” he says.

“Aussies are incredibly resourceful when it comes to finding ways to save a few dollars, but what this research shows is that many people are putting in a lot of effort for savings they could achieve much faster by changing where they shop.

“People are planning meals around what’s cheapest, skipping little treats they enjoy, bringing snacks from home and finding all sorts of creative ways to cut back.

“Meanwhile, ALDI prices mean many households could achieve comparable savings far more easily, with a simple switch to ALDI potentially saving the average family up to $3000 a year.”

The research comes as ALDI confirms it has reduced the price of over 330 products in the last year.

“We think Australians have enough on their plates without turning saving money into a part-time job,” says Mr Lack.

“At ALDI, the savings are already built into the shelf price, so customers don’t need to spend hours comparing specials, collecting points or chasing deals.”