Allen’s is bringing its signature “fun and playfulness” to a new format, launching three new chocolate blocks.

Each block is promoted as offering a unique combination of lolly-inspired flavours and textures creating a “fun-filled experience packed with discoveries in every bite”. The range includes:

• Allen’s Block Party. “Smooth” milk choc with fudge pieces, sherbet fizzy chips and Mini Smarties.
• Allen’s Sherbet Fizz. “Smooth” milk choc with sherbet fizzy chips and waffle cone. 
• Allen’s Strawberries & Cream. “Creamy” white choc with fudge and sherbet fizzy chips.

“We wanted to take everything people love about lollies – the colour, the fun, the unexpected textures – and pack it into a choc block,” says Nestlé Head of Marketing Confectionery Shannon Wright. “Each piece has its own little surprise, whether it’s a pop of fizz, a chewy bite or a satisfying crunch.” 

The new Allen’s block range (170g, RRP $7.50) is now available at Coles, Woolworths and independent retailers nationally.