Tuesday, June 18, 2024

Asahi Beverages locks in partnership with Melbourne & Olympic Parks

Asahi Beverages has extended its partnership to supply the Melbourne & Olympic Parks precinct’s venues with some of “Victoria’s favourite drinks”.

Under a multi-year deal, guests at the precinct’s venues – Rod Laver Arena, AAMI Park, John Cain Arena, Margaret Court Arena and Kia Arena – will have the breadth of Asahi Beverages’ non-alcohol drinks to choose from such as Solo, Pepsi Max, Cool Ridge water and Gatorade.

In a separate but related deal, fans will also enjoy premium beer Peroni Nastro Azzuro, craft beers such as Balter and Mountain Goat, non-alcohol beer Peroni 0.0% and Somersby cider.

The partnership marks the first-time football and rugby fans at AAMI Park can buy Pepsi and other Asahi Beverages non-alcohol drinks, with that venue not included in previous deals.

“Asahi Beverages is tremendously excited to be extending our long-term association with Melbourne & Olympic Parks,” says Asahi Beverages Group CEO Robert Iervasi.

“Some of Australia’s most iconic sports and entertainment moments happen at this precinct. So, it’s fitting that fans can watch them while quenching their thirst with some of Australia’s most iconic beverages in hand.”

To celebrate, one lucky fan will win the “ultimate” sports and entertainment package: a “one-of-a-kind” ‘super pass’ to use with a guest at 10 eligible events of their choice at the precinct. Visitors to the precinct need only scan the QR code between 14 March and 30 April at any food and beverage outlet to enter.

Dozens of smaller instant win prizes will also be awarded as part of the competition, including sports and entertainment tickets, soft drinks, water bottles and more. The major prize winner will be drawn on 1 May.

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