Tuesday, June 18, 2024

New Weet-Bix inspired by Weis

Asembl has secured the first breakfast category collaboration for Unilever’s Weis brand, partnering its “much-loved” mango flavour with Sanitarium’s Weet-Bix to create Weis-Bix Limited Edition Mango.

Now available in the cereal aisle, the new product is promoted as containing 83% whole grain, and being high in fibre, iron, and B vitamins. It also has a 4.5-star Health Rating.

“The combining of two delicious flavours in Weis bars and Weet-Bix brings a whole new level of deliciousness to Aussie mornings – we can’t think of a tastier way to start the day,” says Unilever Australia Marketing Manager Annie Lucchitti.

This is the second time Asembl has taken the Weis brand out of the freezer and into the grocery aisle. In 2022, Asembl partnered Weis with Bounce Food for four fruit and cream flavour-filled nut butter balls which are available in Woolworths stores across Australia.

Weis-Bix Limited Edition Mango is available at Coles, Woolworths, and independent stores.

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