Monday, June 17, 2024

Aussie Farmers Direct launches brand campaign

A new multichannel brand campaign from home-delivery online retailer Aussie Farmers Direct shows families buying food online and helping support Australian farmers.

Created by Akkomplice Group Australia, the campaign includes a series of TVCs depicting parents struggling to be urban farmers while their children order food online.

“Instead of taking up farming yourself, the campaign highlights how easy it is to put delicious meals on the table using one of our great-value dinner boxes,” Aussie Farmers Direct Marketing Director Peter Bakker said.

The campaign also highlights the launch of a new grocery site named ‘The General Store’, as well as Aussie Farmers Direct’s long-time support for the dairy industry.

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