Australians are set to spend an “eye watering” amount across the upcoming sales season, according to new research by Finder.

A Finder survey of 1011 respondents reveals one in two (55%) have shopped or plan to shop during some of the biggest sales events of the year. That’s an estimated 11.8 million who will spend big across retail sales like Black Friday or Boxing Day – up from 10.5 million in 2024.

Black Friday has nabbed the top sales spot with two in five (40%) respondents planning to shop – up from 29% in 2024. That’s 8.6 million Australians shopping Black Friday alone.

Boxing Day, once the biggest deal day, is now a distant second with 29% planning to splurge.Australians dabbled in the Amazon Prime Day (18%) and Afterpay Day (9%) sales, and 17% have plans to shop Cyber Monday.

Shoppers are expected to spend $531 each on average on Black Friday alone – equivalent to $4.5 billion nationally.

Clothes and shoes (68%) are high on the priority list for Australians looking to bag a bargain this Black Friday, with electronics and gadgets (44%) next on the shopping list.