Back to school for FMCG

The Australian Grocery Academy has returned in 2021, offering the next generation of FMCG leaders an opportunity to learn vital skills for the fast-moving, always changing FMCG marketplace.

Redesigned to reflect today’s industry needs and ways of working, the Australian Grocery Academy has been tailored to address the functional skills of high-performing key talent across sales, category, insights and marketing teams.

Academy participants can take part in modules covering Customer Centric Growth, Strategic Category Management, Revenue Management, E-Commerce, Customer Management, Joint Business Planning and an Introduction to Negotiation for mutual growth and profits.

As FMCG businesses face a changing world, this is the perfect suite of educational tools to allow key talent to build capabilities for commercial success in 2022.

The course is designed and run by Australian FMCG experts Real World Marketing in collaboration with leading industry suppliers and learning and development specialists, and is endorsed by the Australian Food & Grocery Council (AFGC).

AFGC CEO Tanya Barden says the organisation is proud to endorse a program that is dedicated to building the skills and expertise of people working in the vitally important FMCG space.

“The Australian Grocery Academy offers access to insights and training that add value to a business and, with the rapid changes confronting the FMCG sector, this is the right time for companies and their teams to make sure they are equipped with the tools that will let them thrive,” says Ms Barden.

To find out more about course content and dates and to register your interest visit the Australian Grocery Academy.

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