Bulla and Coles have raised $610,671 to help provide the equivalent of up to three million meals for Australians doing it tough.
The ‘Three Million Meals’ campaign saw Bulla and Coles donate 20¢ to SecondBite for every Bulla product purchased at Coles between 27 September and 24 October.
After its inaugural campaign in 2022, which raised $320,000 for SecondBite, the 2023 campaign hoped to raise $600,000.
“With the help of everyday Australians, we’ve been able to exceed this number and donate a whopping $610,671 to SecondBite who, in turn, will be able to make a real impact into the lives of Australians doing it tough,” says Bulla CEO Allan Hood.
“We thank Coles and all Coles customers for choosing Bulla, an Australian family owned and operated business.”
SecondBite CEO Daniel Moorfield began his position as CEO as the Three Million Meals campaign commenced.
“What a fantastic way to start my career as CEO of SecondBite,” he says.
“We’re so thankful to Bulla and Coles for coming together to help raise these funds that are going to make a true difference in the way we can operate and continue our mission to make a real impact on people’s lives, and to help end food waste.”