Wednesday, February 28, 2024

Coles and Bulla back SecondBite with new fundraiser

Coles and Bulla are joining forces to raise funds to help SecondBite provide the equivalent of up to one million meals for Aussies facing hardship.

From today until 25 October, Coles and Bulla will donate 20¢ from every individual and bulk pack or tub of Bulla ice cream and Murray Street ice cream sold at Coles supermarkets.

SecondBite CEO Steve Clifford welcomes the new initiative by Bulla and Coles to raise funds at a time when many people in the community are doing it tough.

“The great thing about Australians is that we do care about our neighbours and those in our community who have fallen on tough times,” he says.

“This donation will really impact our ability to increase capacity, get more trucks on the road collecting food and ultimately feed more Aussies in need. It’s such an honour to work with large Australian businesses like Bulla and Coles which are so invested in the community.”

Coles Chief Executive Commercial and Express Leah Weckert says Coles is pleased to join forces with two long-standing partners to introduce a new ice cream initiative to support a worthy cause.

“We know Australians love ice cream and they also want to help people in need,” she says. “Through this new fundraising campaign, customers can enjoy a delicious Bulla ice cream while also helping others.”

Bulla Director James Downey says the 112-year-old business continues to have strong family values as it has grown over the past several decades.

“We are privileged to partner with SecondBite in conjunction with Coles to support their work rescuing and redistributing good food to those in need right across Australia,” he says.

“SecondBite supports over 1100 community food programs while at the same time reducing waste to landfill. This partnership will help continue their work making a real difference to people’s lives.”

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