Tuesday, June 25, 2024

Cadbury adds Vanilla Passionfruit flavour to Slices range

Cadbury Australia has introduced a new flavour to its Cadbury Slices range, Vanilla Passionfruit.

Inspired by the “much-loved” bakery passionfruit slice, the new block features passionfruit-flavoured jelly and vanilla-flavoured creme, encased in the “smooth and creamy” Cadbury Dairy Milk milk chocolate.

The new addition joins the existing range of Cadbury Slices which launched in April. The range includes Cadbury Dairy Milk Slices Crackle, Cadbury Caramilk Slices Hedgehog, and Cadbury Old Gold Slices Mint Creme.

“We’re so excited to be launching the fourth flavour within the Slices range and can’t wait to see the reaction from Aussies,” says Mondelēz International Vice President Marketing ANZ Paul Chatfield.

“Much like the first three flavours, this new block takes on the familiar and nostalgic flavours of a bakery classic yet reimagined in block form for all Aussies to enjoy.”

The new 180g Cadbury Dairy Milk Slices Vanilla Passionfruit block is now available nationwide across all leading retailers for a RRP of $5.50.

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