Campaign to help Aussies ‘know your AUSVEG’

AUSVEG is using social media to educate the public on the Australian vegetable and potato industries.

Posting across Facebook, Instagram, Twitter and LinkedIn, the industry body will highlight the significant contributions of the vegetable industry encouraging industry and the broader public to #knowyourAUSVEG.

AUSVEG National Manager of Communications Shaun Lindhe says the vegetable industry is a highly technical, advanced and growing sector.

“It is a major contributor to agricultural employment and provides economic benefits to all businesses throughout the agricultural supply chain – it is the lifeblood of many regional and rural communities that rely on a thriving agriculture sector,” he says.

“Vegetables are the biggest sector in the Australian horticulture industry with a farmgate value of nearly $5 billion, which according to ABARES data is larger than a number of other agriculture sectors, including most domestic meat markets (except cattle and calves), all fisheries and forestry industries, all pulses and oilseed crops, and is comparable to our milk and the combined fruit and nut industry.

“The vast majority of vegetables that are sold in Australia are grown in Australia. This tremendous effort is possible because of the hard work and determination of our vegetable growers and the support from the broader supply chain to assist in the supply vegetables for Australian and international consumers.

“AUSVEG will use the #knowyourAUSVEG campaign to highlight growers’ achievements, so that they get the overdue recognition that they deserve.”