Chip in the ol’ block

Cadbury Australia has put chip pieces in Cadbury Dairy Milk milk chocolate, with a disruptive launch targeting consumers who enjoy trying new and unique products.

Combining “smooth, creamy” milk chocolate with “crunchy” Kettle Sea Salt or CC’s Original chips, it is marketed as a “deliciously unexpected combination”.

The range will include two blocks: Cadbury Dairy Milk with Kettle Sea Salt, and Cadbury Dairy Milk with CC’s Original, plus a 64g Cadbury Dairy Milk with Kettle Sea Salt king bar. The king bar will be exclusive to the convenience channel, being described as perfect for on-the-go snacking.

Cadbury says the range, available for a limited time, has been launched in time for the football finals, when consumers naturally turn to chips and other shared snacks.

RRP: Cadbury Dairy Milk with Kettle Sea Salt 190g, $4.99, Cadbury Dairy Milk with CC’s Original 190g, $4.99, Cadbury Dairy Milk with Kettle Sea Salt 64g bar, $1.99.

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