Thursday, July 25, 2024

Coca-Cola supports The Salvation Army again this Christmas

Coca-Cola has announced the third year of its Christmas partnership with The Salvation Army.

While Christmas is a time of celebration for many, this year The Salvation Army is expecting one of its busiest festive seasons yet.

“Interest rate hikes and rising inflation are impacting everyday Aussies and the most vulnerable even more so,” says the organisation.

Coca-Cola is partnering with The Salvation Army to provide over 1400 meals at festive events nationwide, including in Sydney, Liverpool, Lismore, Melbourne, Cairns and Unley.

The lunch and dinner events hosted by The Salvation Army bring Aussie families and vulnerable individuals in some of Australia’s most disadvantaged communities together for a special meal.

Coca-Cola is also donating $50,000 to the Salvos 2022 Christmas Appeal, which allows The Salvation Army to provide much needed shelter to Aussies with nowhere to sleep, gifts for kids who would otherwise go without, hampers for people struggling to afford basic meals and support for those impacted by natural disasters.

The company is extending its support beyond these key Christmas events, too, through its partnership with DoorDash. Coca-Cola will donate up to $200,000 worth of meals during 16-18 December, when customers purchase a meal combo via DoorDash.

“It’s partnerships like this that enable us to give back that make Christmas so magical and we’re proud to partner with The Salvation Army for a third year,” says Coca-Cola Australia Marketing Director Kate Miller.

“This partnership is all about giving back at Christmas – to friends, family and local communities who need it most. We hope that our partnership helps to spread the joy and magic of Christmas at this special time of year. The impactful work The Salvos undertakes truly makes an incredible difference to the lives of those doing it tough.”

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