Tuesday, June 18, 2024

Coles kicks off annual MND fight

Coles says it’s going “all in” to support FightMND’s annual Big Freeze campaign, with more ways available than ever to help raise vital funds for motor neurone disease (MND) research and treatments.

The new Big Freeze 9 beanies are now available in all Coles supermarkets, selected Coles Express sites and via Coles Online, with 100% of funds from beanies sales going to FightMND.

Coles will also donate 10¢ from the sale of more than 90 Coles Brand Australian Fresh Pork products and 20¢ from each specially marked pack of Coles Australian Pork Boneless Shoulder Roast, Coles Regular Pork 3 Star Mince 500g and Coles Australian Pork Loin Chops sold in its supermarkets and through Coles Online until Tuesday, 20 June.

For the first time, Coles has partnered with Peters Ice Cream and will be donating $1 from the sale of specially marked Big Freeze Icy Pole Lemonade eight-packs to the cause.

Customers can make a donation of their choice at any Coles supermarket or with their Coles Online shop, too.

All money raised at Coles will be invested in “cutting-edge” research projects focused on fast-tracking new MND treatments and driving discoveries towards a cure as well as supporting projects to help improve the lives of Australians living with MND.

Coles Chief Operations and Sustainability Officer Matt Swindells says the retailer’s annual FightMND campaign has grown from humble beginnings to now being the organisation’s biggest community fundraiser each year.

“Coles is delighted to partner with FightMND for the sixth year in a row to help fight the ‘beast’ and find a cure for Motor Neurone Disease,” he says.

“Whether you’re putting Aussie pork on your fork, wearing a Big Freeze 9 beanie as you shop or enjoying a Peters Icy Pole Lemonade, there’s now more ways than ever at Coles to support this very important charity.”

FightMND patron and co-founder Neale Daniher AO, who was diagnosed with MND in 2013, urges all Australians to help lead the fight against this beast of a disease.

“I live by the words ‘when all is said and done, more is said than done. It’s not about what you say, it’s about what you do’. So, this Big Freeze 9, I’m asking Australians to join the fight and lead with their actions,” he says.

“By donning your beanie, you’re making your mark in the fight against MND. One day, when we live in a world free of this disease, you can stand proud knowing you helped us get there.”

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