Coles says it’s providing another way for customers to save on their weekly groceries by introducing exclusive Flybuys Member Prices.
During the month of November (from Wednesday), customers will just need to swipe their Flybuys card to save an additional $1, $2, $3, $5 or $10 off selected products which are said to be some of the most popular in-store.
Coles Chief Executive of Commercial and Express Leah Weckert says providing additional dollars off their shop is a way to give back to loyal Flybuys members at a time they need it most.
“Flybuys Member Prices is the first time we are giving members the opportunity to receive exclusive instant discounts on some of their favourite products just by swiping their Flybuys card,” she says.
“These are real dollars off their shop and are a way for Coles to offers members of our loyalty program value beyond points, essentially money back in their pockets.
“This is just one of the ways we are helping our customers’ Christmas budgets go further. In addition, we have locked the price of more than 1100 essential items since August until at least the end of January and we have dropped and locked the price of a further 150 products.”
Flybuys CEO Anna Lee says there’s many ways members of the loyalty program can boost their points balance and make the most of the points they’ve collected in time for Christmas.
“With cost-of-living pressures continuing to be a significant challenge for our members, we’re continually looking for new ways to reward them with more value for their everyday spend, whether it be through bonus points offers, saving money at the fuel pump, or through money off their shop at Coles,” she says.
“We’re proud to be launching Flybuys Member Prices in partnership with Coles as another way of giving value back to our members and helping to alleviate some of that pressure on household budgets.”