Coles has introduced a new subscription-based service that rewards members while saving them time and money on their weekly shop.
According to the retailer, the Coles Plus service is unlike anything currently available in Australia. It offers “exciting” benefits to members on grocery to liquor purchases, Click&Collect and home delivery. The service also has the same flat price regardless of the day or time customers choose to shop.
Coles says that for “just” $19 a month, members will receive a number of benefits. This includes unlimited access to Coles’ new Click&Collect Rapid, which allows customers to order and pick up their groceries in less than 90 minutes.
Coles Plus members also have access to a priority Customer Care line, double Flybuys points on eligible Coles Online purchases, free delivery for all Coles Online orders over $100, and one free delivery per month for Liquorland online orders over $50.
Coles Chief Executive E-commerce Ben Hassing says Coles Online is building from 20 years’ experience to deliver a seamless omnichannel customer experience and elevate the shopping experience for Coles Plus members.
“We know customers love the convenience of Coles Online, but they want more,” he says.
“Coles Plus is the latest way we are rewarding the loyalty of our digitally-engaged customers, ensuring Coles leads anytime, anywhere, anyhow shopping.
“We continue to see significant growth in demand for online grocery shopping and we are investing in customer experience and capacity, which is having a positive impact on customer satisfaction.
“Feedback from Australian families already using Coles Plus has been overwhelmingly encouraging and we are planning on adding more exciting updates in the future.”