Thursday, June 20, 2024

Coles unveils new range of Flybuys discounts

Coles has relaunched Flybuys Member Pricing to help household budgets go further.

Flybuys Member Pricing allows customers to access exclusive discounts on a large range of selected staples at Coles when they scan their Flybuys card at the register, while still collecting points on their purchases for future savings.

For the next four weeks, Flybuys members can have their pick of dinner protein with a saving of 24% on Coles Brand Scotch Fillet Steak (480g), 19% on Coles RSPCA Chicken Breast Schnitzel (600g) or 13% off Sealord Hoki Fillets in Tempura Batter (300g). Customers can also pick up a “quick-and-easy” take-home option with Coles Finest ready meals, like Angus Beef Ragu Ravioli and Filled Pumpkin Pastas, which are all 33% off.

There are savings across a range of back-to-school essentials, too. For lunchboxes, Spliits Beetroot Crispbread is 27% off and customers can pack their kids’ lunch in a Sistema To Go Bento Box (18% off) for “easy travel” and a Sistema 2L Lunch Cube (27% off).

A scan of a Flybuys card will also see customers get 21% off Vittoria Special Italian Blend Coffee Beans (1kg) and 25% off the Nudie Juice range. There will be savings on popular brands like Herbert Adams pies, Devondale butter and Chobani yoghurt, as well.

Coles Chief Executive of Commercial and Express Leah Weckert says this new initiative is just the latest offering for families seeking value in the face of cost-of-living pressures.

“These discounts on a wide range of products, from dinner essentials like RSPCA Chicken Breast Schnitzel to lunch-box favourites, make it even more valuable to scan your Flybuys in-store at Coles during the weekly shop. We have seen our customers turn to rewards programs in these hard times to help them save for anything from kitchen products to overseas trips,” she says.

“This new range of Flybuys Member Pricing joins our successful Dropped&Locked campaign in taking the pressure off Aussie families by reducing the cost of everyday items and getting the household budget to stretch further.”

Flybuys Member Pricing launches in stores tomorrow (15 February) and will run until 14 March.

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