Coles will “drop and lock” the price of 300-plus new products from 18 January until 11 April.
The second phase of Dropped&Locked doubles the number of products from its first phase and includes brands such as Kellogg’s, Kleenex, L’Oreal, Morning Fresh, Gillette, Uncle Toby’s, Four N Twenty, Arnott’s, Steggles, McCain, Carman’s, Cold Power as well as a collection of Coles’ Own Brand products.
Coles Chief Executive of Commercial and Express Leah Weckert says the extensive list of popular products will help Aussie households save when entertaining this summer, getting ready for back to school and planning healthy mid-week meals.
“We understand many Aussie households are feeling the pinch following Christmas and by dropping and locking the price of hundreds of popular and essential items we are honoring our commitment to helping Aussie budgets go further,” she says.
“This latest round of Dropped&Locked doubles the number of products compared to the first phase of the campaign and we’re certain this extension will save Aussies millions of dollars over the coming months.”
In October 2022, Coles dropped and locked prices on 150 household favourite products. While all of these will remain Dropped&Locked until 31 January, some will also be extended at the lower price until 11 April.
In addition to Dropped&Locked, Coles will continue to offer “thousands” of new specials each week and the “increasingly popular” Flybuys points which can also be converted into cash discounts.
