Coles wins ‘Best Supermarket’ at MSC Wave of Change Awards

Coles won the Marine Stewardship Council (MSC) Oceania Sustainable Seafood Supermarket of the Year Award for the third year running.

John West, IKEA and Taronga Zoo also won Wave of Change Awards, which “recognise organisations for going above and beyond to protect the future of our oceans by promoting sustainable seafood”.

The MSC says it chooses its winners on the basis of three criteria: impact on market, leadership and communication.

Widest eco-labelled range

Coles triumphed again thanks to its offer of certified products across its fresh, chilled, frozen and tinned seafood.

According to the MSC, Coles has the widest eco-labelled range of any Australian supermarket. All its own-brand products are labelled according to the methodology by which they were certified. It was also the first supermarket to get MSC certification for its seafood deli counters.

Coles Head of Responsible Sourcing and Quality James Whittaker said: “It is Coles’ mission to ecolabel all of our own-brand seafood to help our customers make the best choice and support our oceans.

“We’ll continue to challenge ourselves and look for new ways to support responsible fishing. We believe it’s our role to encourage our industry to set new standards to help create a better future.”

‘New benchmarks’

MSC Oceania Program Director Anne Gabriel said: “Coles continues to set new benchmarks within the grocery category, helping to preserve our seafood for future generations by making it as easy as possible to buy certified products.

“We know that 75 per cent of consumers believe sustainability claims should be clearly labelled. Yet just one in five (21 per cent) notice eco-labelled products when shopping, which is what makes this commitment so important.”

Other winners include John West, which took home the MSC Oceania Sustainable Seafood Brand of the Year Award.

Taronga Conservation Society triumphed for a second year running, winning the MSC Oceania Public Engagement Award for its iconic Seal Show at Taronga Zoo in Sydney.

And IKEA won the new MSC Oceania Global/Local Award for its global sustainable commitment to offering healthier, more sustainable and affordable foods.

Full list of 2019 MSC Oceania Wave of Change Award Winners

  • Sustainable Seafood Supermarket of the Year: Coles
  • NEW: Global/Local Award: IKEA
  • Sustainable Seafood Brand of the Year: John West
  • New Products of the Year: Safcol Flavoured Salmon & Campbell’s Sustainable Fish Stock
  • Public Engagement Award: Taronga Zoo Seal Show
  • Youth Engagement Award: SEA LIFE Trust Ocean Youth Program
  • NEW: Global Reach Award: Goolwa PiPi Co

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