Competition to win $50,000 worth of branding advice

Taylor & Grace, a boutique brand agency are hosting a competition to lend a helping hand to one organisation looking to rebrand themselves in an effort to successfully re-emerge in a post COVID-19 world.

The 50for50 competition invites organisations to respond in 50 words to the question ‘What value does your brand bring to the world?’, with the winner receiving $50,000 worth of expert branding agency advice and work.

The competition opened 25 May, and closes on 30 June, 2020. The winner will be announced the following week on Friday 10 July, 2020. Open to all Australian organisations, Taylor & Grace are looking for brands that do good for the world, both for profit and purpose.

To apply, visit

“Most businesses have been hit with a double whammy because of COVID-19,” says Managing Director & Head of Strategy at Taylor & Grace, Darren Taylor.

“The world has changed, and most businesses need to at the very least review, if not reinvent, their brand to be relevant, however their capacity to invest in this has been wiped out. During this pandemic, we have found ourselves with the ability to rebrand and would genuinely like to help other brands do the same.”

Taylor & Grace will tailor the work to the winning organisation’s needs, which could include a brand strategy, new name, new visual identity and style guide, branded collateral templates or a 6 to 12-month marketing plan.

“We undertake pro-bono work every year and this year, we would love to work with a brand that is making a difference to the world and has a burning need to revamp. Helping this client increase their impact will put a huge smile on our face!”

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