Global commerce intelligence platform Criteo has announced the appointment of Guillaume Dupont as Country Head, Australia and New Zealand, as the company builds on strong local growth and enters its next phase of growth across retail media, AI-assisted commerce and cross-channel capabilities.  

Criteo continues to see strong momentum in ANZ, with total media spend on its platform growing 10% year on year in 2025 and delivering 32% growth year to-date in 2026. Retail media has emerged as a key driver for this growth, with media spend on Criteo’s retail media platform in Australia and New Zealand growing more than fivefold over the past 12 months. 

“ANZ is an important growth market for Criteo, underpinned by strong momentum in retail media and an evolving commerce landscape,” said Szi-Wei Lo, Executive Managing Director, Criteo APAC. “Guillaume has played an important role in building our business locally, and his appointment positions us well to build on that momentum as we lead Criteo ANZ into its next phase of growth.” 

Building on senior experience

Mr Dupont currently serves as the Head of Monetisation (Retailers & Marketplaces) at Criteo ANZ and has more than 15 years of experience across ecommerce and advertising technology. During his time at Criteo, he has held senior roles spanning retail media, agency partnerships, mid-market operations and enterprise accounts across Australia and New Zealand.  

In his new role, Mr Dupont will lead Criteo’s ANZ business, overseeing both the retail media and performance media businesses to effectively drive the company’s broader cross-channel and full-funnel strategy. His focus will include helping brands and retailers connect commerce data, media activation and measurement to enable measurable outcomes across the shopper journey, as well as navigating emerging opportunities in AI-assisted commerce. 

Driving Criteo’s next phase of commerce growth

Criteo’s retail media platform is now live with six Australian retailers across major industries in health, beauty, fashion, quick commerce, CPG, including Uber Eats, Chemist Warehouse, David Jones, JB Hi-Fi, Dan Murphy’s and BWS. 

Mr Dupont said strong retail media growth provides a solid foundation for Criteo’s next phase in the region.  

“ANZ is an incredibly dynamic commerce market, and I’m excited to lead Criteo into its next phase of growth here,” he said. “We’ve built significant momentum in retail media, working with some of Australia’s leading retailers, and there’s a real opportunity to build on that foundation as commerce becomes more AI-assisted and increasingly cross-channel. My focus will be on bringing our capabilities together to help brands and retailers connect with consumers across the journey and turn commerce intelligence into measurable growth.”