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Thursday, October 15, 2026

Coles ups the steaks for Father’s Day

Steak is a Father’s Day favourite at Coles, with steak sales during Father’s Day week jumping around 13%.

This year, Coles is helping customers take some of the guesswork out of the main event with a supersized Australian T-bone, expert tips from Curtis Stone paired with a red wine offer at Liquorland.

Calling in the GrillFather

Now available for a limited time, the Coles Australian No Added Hormones Beef The GrillFather T-Bone ($30/kg) weighs a whopping 700g give or take 200g and is double the thickness of a regular Coles T-bone, making it a show-stopping steak designed for sharing.

Coles General Manager Commercial for Meat, Deli Seafood and Convenience Karen O’Connor said Father’s Day was an opportunity to make a meal at home feel like a special occasion.

“Father’s Day is a great excuse to put something special in the middle of the table, and the GrillFather certainly makes an entrance,” she said.

Cooking with confidence

But cooking the perfect steak brings its own pressure. Coles research found fewer than one in three (29%) customers surveyed feel confident cooking steak. Among those who find cooking steak challenging, 59% say getting the doneness right is their biggest hurdle, while 43% struggle with knowing the correct cooking time.

With the steaks high, Curtis Stone is helping settle some of those kitchen debates.

He recommends taking steak out of the fridge before cooking for a more even result, with the supersized GrillFather best brought out around 45 minutes before it hits the heat.

“These steaks need about eight minutes each side for medium-rare, turning every two minutes and giving them a rest halfway through cooking. Then resist the temptation to tuck straight in and let them rest for at least five minutes before serving,” he said.

And if you’re still asking, “Is that really medium-rare?”, Curtis has a simple trick.

“Hold your thumb to your index finger, then press the fleshy part of your palm under your thumb. That’s what rare feels like when pressed with tongs.

“Touch your thumb to your middle finger for medium-rare, your ring finger for medium, and your pinky for well done,” he said.

Wine pairings

Showing that steak and red wine go together like dads and bad jokes, Liquorland is joining the GrillFather celebrations with a special Flybuys offer. Flybuys members who spend $20 or more on Coles Aussie beef steak can receive 15% off red wine in-store at Liquorland, helping customers complete the Father’s Day table for less.

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