Tuesday, April 23, 2024

Dare to try a sparkling pick me up?

Combining 100 per cent Colombian cold brew coffee with purified sparkling water, is the latest launch from the innovative drinks leader.

It’s said to deliver a “smooth, sweet, refreshing and naturally delicious pick me up.” The drink contains no artificial sweeteners or sugars, and with just seven calories per bottle, it’s also a great ‘better for you’ option.

“Dare Sparkling Cold Brew Coffee is sure to appeal to fans looking for something different for their mid-morning or afternoon coffee fix,” Lion Dairy & Drinks Marketing & Innovation Director Darryn Wallace says.

He adds that, as one of Australia’s most popular coffee brands, Dare was trusted by fans to deliver innovative products.

“They want choice and with its new Sparkling Cold Brew Coffee Dare is responding to what fans expect. This is providing a lighter, refreshing beverage, without the sugar and with the functional benefit of a pick me up from the cold brew coffee.”

The new range is available in local Queensland independent grocery and select convenience stores. Lion says it’s to be ranged among sparkling chilled drinks – not the flavoured milk section.

Bottled with a screw cap, Dare Sparkling Cold Brew Coffee can be kept chilled for up to three months.

The range comprises Original 330ml, With Vanilla 330ml, and With Citrus 330ml.

“We believe in providing consumers with choice, and this new product offering is a great way to offer more options to suit their needs at the time of purchase,” Mr Wallace said.

Related Articles

Stay Connected


Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.