Dove has launched Dove Kids Care Foaming Body Wash, a new range created with the “expert knowledge” of dermatologists.
The Dove Kids Care range is promoted as containing 100% skin-natural nutrients that are identical to those found naturally in the skin.
Made specially for kids with tear-free, hypoallergenic formulas and “fun” colours and fragrances, the new body washes are free from harmful preservatives and synthetic ingredients such as parabens, sulfates and phthalates.
The foaming washes, available in Berry Smoothie and Cotton Candy scents, are said to be ideal for the bath or shower. They feature characters and positive messages on pack to boost a child’s self-esteem and take kids on a multisensory journey of self-care.
The Dove Kids Care Foaming Body Wash range is a part of the Dove Self-Esteem Project, aiming to help a quarter of a billion young people build self-esteem from 2004 to 2030 by championing a healthy and positive sense of wellness.
The new products are available at Woolworths in a 400ml bottle (RRP $13).