Sunday, May 26, 2024

Event: IRI on Coles, ALDI, private label and how to win

The next POPAI Professional Development Breakfast sees IRI present on the impact of Coles, ALDI and private label on grocery in the Australian market.

Much has been said in the media about the impact of Coles, ALDI and private label, with both retailers making significant gains.

In this session, IRI Group Account Director James Guild and Senior Consultant – Consumer and Shopper Johnny Gorman explore how Coles has derived its recent growth, the impact of Coles on ALDI, the rise of private label and how this has impacted shoppers in the Australian grocery market.

Don’t miss out on this free breakfast event, where you will learn:

  • How the macroeconomic environment is impacting the rate of growth within FMCG.
  • The grocery retail environment and Coles and ALDI.
  • Within this context, where brands are winning and how growth that outpaces the market can be achieved.
  • How brands in the Australian market have responded to this dynamic.

When: Tuesday, July 19, 7.30am-9am.

Where: IRI Head Office, Level 3, Building F, 1 Homebush Bay Drive, Rhodes, Sydney.

Register now.

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