Tuesday, June 25, 2024

Everblue’s ‘climate positive’ haircare products now at Coles

Everblue says it’s bringing the first ‘climate positive’ liquid haircare range to Australian supermarkets, now launching its shampoos, conditioners and hair masks at Coles.

According to the brand, it has undergone a “comprehensive” carbon analysis and has been independently assessed by EKOS. Everblue claims it offsets emissions by over 120%.

The range is made in New Zealand and sets out to make “salon-quality” products both affordable and accessible in the home, while also simultaneously “elevating your luxe minimalist bathroom aesthetic”.

The products are said to be free from parabens, silicones and are made with “expertly crafted” blends of “high performing”, natural ingredients. The entire range is vegan and cruelty free, too.

Inspired by her own search for quality, natural haircare that “actually works”, Everblue co-founder Renee Lee found a gap in the market for premium products “minus the price tag”.

“I was simply looking for a haircare brand that leaves your hair feeling silky soft and smooth without breaking the bank,” she says.

“We have a strong feel-good ethos. This means feeling good about yourself, the ingredients you put on your body, the results they deliver, where the products are made and the brand behind it all.”

Everblue Natural Shampoo and Conditioner (RRP $15) and Intense Hydration Natural Hair Mask (RRP $20) are now available at Coles nationwide.

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