Tuesday, June 25, 2024

F. Whitlock & Sons unveils new soup range

F. Whitlock & Sons has launched a new range of “bold and untamed” soups.

According to the brand, all three soup flavours in the range bring a different taste to the table:

  • The Peri Peri Chicken Soup is inspired by “zingy” Portuguese poultry, with “fistfuls” of “fiery” chilli peppers that “pack a tangy, tasty takeover for your tastebuds”.
  • The Moroccan Spiced Carrot and Lentil Soup features a blend of exotic Moroccan spices and a “delicious” mix of vegetables.
  • The Capsicum, Tomato and Corn Gumbo is “packed” with paprika and jalapenos, offering a “southern ensemble of vegetables to jazz up the taste buds”.

“Our newest range ain’t no ordinary soup! Creating gutsy flavours is nothing new for F. Whitlock & Sons. However, our team has worked hard to push the limits and develop taste and flavour profiles to match the unmet expectations of Aussies in 2023,” says Kraft-Heinz Chief Marketing Officer Rebecca Preston.

“We know Aussies have been asking for more adventurous food products. The range feeds this growing hunger for something unique, delivering bold taste without compromising on quality; and we expect they will inspire the way Aussies and Kiwis look at the ambient soup category.”

F. Whitlock & Sons’ new soups are available at Woolworths, Coles and select independents for RRP $4.

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