Thursday, April 18, 2024

Golden Circle encourages Aussies to smile

Golden Circle is bringing a “splash of sunshine” this summer with the launch of the SmilePay vending machine.

Created by creative agency, 72andSunny, and software development company, Enabled 2 GO Technologies, the machine uses smile recognition software to recognise an “Aussie smile”. In return, it releases a complimentary Golden Circle fruit drink popper. 

The machine is located at Pacific Fair Shopping Centre on the Gold Coast, Queensland. Locals are invited to experience the itechnology as well as opt-in for Golden Circle to share their SmilePay moment across the brand’s social channels (for the chance to win a year’s worth of Golden Circle drinks). 

Kraft Heinz Brands Manager Beverages Meneka Ratnasothy says after the year that was, Golden Circle wanted to bring joy and a splash of sunshine to our sunny summer days.

“So, what better way to do this than by getting Aussies smiling for the chance to win complimentary icy-cold Golden Circle drinks,” she says.

“Our first SmilePay pop up at Pacific Fair will see hundreds of complimentary Golden Circle Golden Pash poppers released to smiling Gold Coast locals. We encourage everyone to head down, join in the action and help splash sunshine with Golden Circle.” 

SmilePay will be promoted via a targeted social campaign. Golden Circle is also calling on Aussies to tell them where its SmilePay vending machine pop-up should head next.

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