Coles will be the first Australian supermarket to offer a range which comes entirely from lamb that graze freely on Tasmanian grass.
Available in over 800 supermarkets, the new GRAZE Tasmanian grass-fed lamb range is 100% Australian and includes lamb chops, roast, cutlets and mince.
“Grass-fed meat is sought after by chefs for its trusted premium quality, natural taste and high Omega 3 content, and we’re delighted to be the first retailer to offer grass-fed lamb for our customers to enjoy at home,” said Coles General Manager for Meat, Charlotte Gilbert.
“We’re only able to achieve this great quality product thanks to fantastic Tasmanian producers like Scott Colvin and Rebecca and Richard Johnston.”
The GRAZE program
“Our livestock numbers have expanded in recent years, with the new GRAZE range it’s an opportunity to guarantee supply to Coles – so it was a win-win for both parties,” said second-generation farmer Scott Colvin.
“GRAZE also provides a platform for Tasmania to be recognised by consumers across Australia as a source of great quality lamb.”
Coles purchases around $400 million worth of food from Tasmanian farmers and producers every year, including:
- $70 million of fresh fruit and vegetables are purchased from local growers each year.
- More than $80 million in locally grown meat and seafood annually.
- $6.5 million on cheese produced in Burnie and at King Island Dairy.
- $74 million of frozen vegetables from Simplot, which supplies all Coles Brand Frozen vegetables.
- $25 million of liquor purchased annually from local suppliers including Boag’s Brewery, Cascade Brewery and wineries.