Hydralyte has unveiled a fresh new name and look for its sports range.
Renamed Hydralyte Plus Sports, the range features a design described as being “clean” and “energised”.
While the look may be new, Hydralyte says the formula remains the same, combining its science-backed electrolytes with added magnesium, calcium, copper, zinc, manganese and iron to support performance.
The Hydralyte Plus Sports formulation is promoted as being low in sugar (2%), high in electrolytes and HASTA certified.
“The refreshed identity for Hydralyte Plus Sports marks an exciting new chapter for the brand,” says Care Pharmaceuticals Head of Marketing ANZ Joan Isaac.
“It’s a clear signal of our growth, our commitment to innovation and the trust active Australians have in us to support their performance every day.”
A new flavour, Blueberry Blast, and the new look Lemon Lime and Berry HydralytePlus Sports Effervescent Tablets are now available nationally in pharmacies and major retailers.
