It’s ‘No Small Plan’ for Thankyou

Thankyou is inviting P&G and Unilever to make and distribute Thankyou products to help end extreme poverty.

Through the campaign, ‘No Small Plan’, Thankyou is asking people around the world to get involved and show collective power of the many who believe in this change.

Thankyou offers consumer products such as personal care and baby product ranges – for the sole purpose of funding life-changing projects.

“With $63 trillion spent on consumer goods each year while 736 million people are stuck in extreme poverty, we believe that business as usual is broken,” says co-founder of Thankyou, Daniel Flynn.

“But we also believe that we, together with people and a partnership with one of the two biggest companies in the world, can change this by funnelling the dollars spent on consumer goods into helping to end extreme poverty.”

If either P&G or Unilever choose to accept Thankyou’s invitation, together they could route millions of consumer dollars to ending extreme poverty.

How to get involved

Thankyou believes that showing the collective power, of people encouraging P&G and Unilever to distribute their products, will encourage them to accept the invitation.

To join and show support, people can use their social media channels and follow these steps:

  • Post a photo or share the campaign social title with the caption ‘I’m in, are you?’
  • Tag @proctergamble and @unilever
  • Hashtag #thankyoutotheworld
  • Share Thankyou’s video to help spread this even further

On 5 November, Thankyou will announce which company is ‘in’ on one of the largest digital billboards in the world, in New York City’s Time Square.

For more information, visit

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