Monday, April 22, 2024

KitKat kicks off R U OK? Day with new social campaign

R U OK? Day is tomorrow, 10 September 2020, and in the lead up KitKat has kicked off the conversation with a social-led campaign.

The campaign connects Aussie stars including Samantha Jade, Dom Thomas, Jarrod Woodgate and Suzan Mutesi, with their direct communities.

Individuals are being tagged and asked to show their support by creating a universal ‘pause’ sign using two KitKat fingers side by side. The image symbolises the importance of taking a pause and having a break to ask others ‘R U OK?’.

“2020 has been a challenging year for Australians, making it more important than ever to not just start but continue conversations relating to mental health,” says Head of Marketing Confectionery at Nestlé, Joyce Tan.

“KitKat is a proud partner of R U OK?, and we want to encourage everyone to take a pause, have a break and have a chit-chat with their loved ones this R U OK? Day. We’re hopeful that our campaign, supported by some much-loved and familiar Aussie faces, will empower more people to start a meaningful conversation that could change a life”.

In further support, KitKat has been sporting the R U OK? label on its packaging, which you can read more about here.

People can get involved by using the two KitKat fingers to create a universal pause sign and share their image on social media with the hashtags #KitKatPause #RUOKBreak.

Visit for more information.

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