Leveraging the hard seltzer opportunity

Dive deep into what is driving the craze of hard seltzer in Australia with IRI’s Liquor Experts Jarna McLean, Delphine Lambert and Lachlan Cameron.

The new ‘it’ drink is here for summer – and it’s big business. It fills the gap in the esky and is set to soar to new heights this summer. The hard seltzer category represents a significant growth opportunity for liquor manufacturers and suppliers not only in 2020 but over the coming years.

IRI’s live virtual event will deep dive into hard seltzers to help understand what is driving its growth, who is buying it and provide advice on how to maximise the opportunity here in Australia.

You’ll learn:

  1. Why are hard seltzers succeeding in the US?
  2. Who is the hard seltzer shopper?
  3. What key challenges does it face in Australia?
  4. How can you maximise the opportunity for growth?

Delphine Lambert, Senior Associate Consultant

Originally hailing from Belgium, Delphine joined IRI Australia in 2018 with a strong commercial services background. Delphine has focused solely on clients operating within the Liquor sector since starting with IRI and today consults across all Liquor categories, from Beer to Spirits, RTD and Wine.

Jarna McLean, Lead Consultant

Jarna is in the rare and enviable position where her professional and personal passions collide on a daily basis. An insatiable curiosity and love for the liquor industry combine with over 15 years’ experience in business insights and strategy, providing Jarna with the ideal background to lead IRI’s Sydney based liquor team.

Lachlan Cameron, Consultant

Lachlan has over seven years of experience in the market research and communications agencies. Since joining IRI in 2018 he has worked extensively with beer, wine, spirits and non-alcohol beverages clients and is passionate about utilising compelling visual storytelling to deliver high calibre commercially actionable insights and thought leadership.

Register for the FREE Virtual Event by IRI:

Thursday, 15 October 2020

11am – 12pm AEST

More from author

439FansLike
541FollowersFollow
657FollowersFollow

Related posts

Latest posts

Mighty South Australian campaign launches

Travelling more than 2500km across South Australia from Port Lincoln to Pooraka by plane, tuna boat, buggy, tractor, oyster boat and car, KWP! captured...

What is artificial intelligence, really?

Artificial intelligence (AI) has become a popular term in recent years, and as people who build this technology one question we are often asked...

Top tips to supercharge your online sales

Covid has reshaped how people shop all over the world. In many countries including Australia, online sales have rocketed while in-store sales have plummeted. By My...