Más+ by Messi, described as a “one-of-a-kind” hydration drink, is arriving in Australia next month.

Co-founded by footballer Lionel Messi, Más+ is a “naturally crafted, balanced choice”, made with natural sweeteners and flavours, six “essential” vitamins and four “key” electrolytes. The brand’s Australian launch follows its “surge in popularity” in the US.

Mark Anthony Brands Australia General Manager Ben Gibson says the launch is the start of a new chapter for hydration beverages in Australia.

“With Leo, we’ve achieved something almost unbelievable: a delicious tasting drink that has just 1g of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours, that helps people hydrate like a champion everyday” he says.

The beverage comes in four flavours, created with Mr Messi and named after inspirational milestones in his life: Miami Punch, Berry Copa Crush, Orange d’Or and Limón Lime League.

Más+ by Messi will be available Australia-wide, exclusively through 7-Eleven, from 1 October.

Mark Anthony Brands Australia Marketing Director Karl Roche says 7-Eleven is the perfect partner for this launch

“They’re at the heart of communities across Australia, and their commitment to convenience and quality makes them an ideal home for Mas+,” he says.

“Together, we’re making it easier for people to discover a drink that matches their lifestyle and taste.”

A launch event will take place at 7-Eleven Oakleigh in Victoria, featuring merch giveaways, samples, football mini-games, and the opportunity to win a “money-can’t-buy” Más+ bottle signed by Mr Messi himself.