The national rollout of the range sees several of the Little Creatures products revamped, sporting vibrant, pastel colours and illustrations in homage to the celebrations this year.
“Little Creatures is proud to partner with the LGBTQIA+ pride festival to celebrate queer joy, diversity and inclusion,” says Little Creatures Head of Marketing Ed Jamison. “Our partnership with the festival is a symbol of our ongoing commitment to supporting rainbow communities, and to celebrating Aussie pride culture.”
As part of its sponsorship, Little Creatures will be present at an “extraordinary array” of free and ticketed events throughout the 17-day festival, including Sydney Mardi Gras “favourites” like Mardi Gras Fair Day and Mardi Gras Parade.
Little Creatures has partnered with two of Australia’s “most talented” LGBTQIA+ artists, Jacq Moon and Emma Rowland, as well, to create ‘glowed up’ welcome signs in and around the harbour city.
Lion’s ongoing work with the LGBTQIA+ community also includes a partnership with Bobby Goldsmith Foundation via its special release beer Brooklyn Brewery Stonewall IPA, which raises money for Australia’s “longest-running” HIV charity.
The limited-edition products are now available in local bottle shops.