Wednesday, November 29, 2023

Mars Wrigley launches Maltesers Gold

Mars Wrigley is expanding its Maltesers range with the launch of Maltesers Gold, featuring a caramel and white chocolate twist.

In a world first, the new bite sized treat sees the “classic” crisp malt centre coated in gold chocolate.

“As one of our first consumer-led product innovations for the year, we have a feeling Australian chocolate-lovers are going to be incredibly excited by this launch,” says Mars Wrigley Marketing Director Ben Hill.

“Australians are the first consumers in the world to enjoy our new Maltesers Gold, and we’re really proud to have designed and formulated the recipe and manufactured the product locally in Australia at our Ballarat innovation hub. It’s been a full-team effort and we’re incredibly excited to have this product on shelves…

“Last year, we invested more than $25 million into our Ballarat site with the ambition to bolster consumer-led product innovation within our bitesize portfolio. Maltesers Gold is not only one of the first product innovations for us this year, it’s a great example of where we’ll be taking the brand over the next 12 to 24 months, so there is a lot for us to be excited about.”

Maltesers Gold sits alongside the full Maltesers range offering, including other chocolate “favourites”, Milk and Dark, and “fun flavours” such as Honeycomb, Caramel, and Popcorn.

Maltesers Gold has a RRP of $5 and is available from Coles, Woolworths and leading independent retailers.

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