Friday, April 19, 2024

Mojo debuts new look

Mojo Beverages has unveiled a re-brand that is said to reflect the brand’s “innovative” role in the market.

According to the South Australian-based brand, the revamp also recognises the modern-day consumer and showcases Mojo’s points of difference.

Mojo’s new mantra, ‘Actually Naturally’, is a brand statement that features across all its products. The brand says this reinforces its commitment to being an authentically fermented, organic, low sugar kombucha that’s free of “sneaky” sweeteners.

The rebrand also “future proofs” Mojo’s product ranges with a “stronger” visual identity. This includes packaging, website and social presence, introducing a “considered suite of lively graphics and distinctive colours”.

“After more than 10 years in market, Mojo is still innovating the kombucha category in a way that’s true to our values, and our new branding reflects this,” says Mojo Beverages co-founder and CEO Anthony Crabb.

“We pride ourselves on following a traditional and thoughtful fermentation method, avoiding shortcuts, and this is what sets our kombucha apart from other functional beverages in the market.

“We wanted to visually communicate this Mojo difference, with packaging that’s as unique and lively as what’s inside the bottle.”

New product

To coincide with the re-brand, Mojo has launched a new kombucha beverage, Superbooch.

In response to emerging consumer trends, Superbooch is available in two “carefully crafted” flavours, Calm-omile and Green Gut Guru.

The Calm-omile variant is formulated to bring people into their “zen zone”. It combines a “premium” blueberry kombucha with lavender and chamomile extracts. The blend is said to be traditionally used to aid relaxation and rest.

Green Gut Guru pairs probiotics and prebiotics, creating the “ultimate gut-loving kombucha”. Combining Mojo’s “premium” kombucha with apple juice, spinach and spirulina, this product has a “crisp tangy” taste, and is promoted as a “convenient alternative” to a fresh juice or green smoothie.

The new Superbooch range is available in Woolworths stores nationally, with a RRP of $4.30.

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