Australian water brand Mount Franklin has joined forces with Coles to support food relief organisation SecondBite.
As part of the partnership, Mount Franklin is donating 20 cents to SecondBite from each purchase of specially marked 20x500ml packs sold at Coles stores nationally between 1 October and 31 March (up to a maximum of $200,000).
Through the partnership, Mount Franklin and Coles aim to donate the equivalent of one million meals to those who need them most.
“Access to food and water are basic human needs and it is concerning to hear from SecondBite that so many Australians are currently going without,” Mount Franklin Marketing Manager Livia De Salvo says.
“Giving back to the community to create a more sustainable and equitable future for all Australians is a long-held value of ours and we’re proud to use the power of Mount Franklin to partner with Coles and SecondBite to support those who need it most.”
The initiative follows research by SecondBite that shows an increasing number of Australians do not have enough food to eat, with 3 in 4 local charities reporting higher demand for food donations from SecondBite.
SecondBite’s mission is to end waste and end hunger by making sure good food gets to people who need it most, rather than to landfill. It collects unsold, edible food from growers, manufacturers and Coles stores and distributes it to more than 1100 charity partners nationally to feed hungry Aussies in need.
Secondbite CEO Steve Clifford said the support of Coles and Mount Franklin would have a huge difference on the organisation’s capabilities over the next 12 months.
“The funds raised through the partnership with Mount Franklin and Coles will allow us to ramp up our food collection across the country and ultimately support more people who are struggling to put a meal on the table,” he says.
